PRIVACY POLICY
Effective Date: September 18, 2026
This Privacy Policy explains how Baby Around Town (“Baby Around Town,” “we,” “us,” or “our”) collects, uses, and protects personal information when you visit our website, purchase our products or services, join our membership, subscribe to our communications, or otherwise interact with us.
We are committed to protecting your privacy and providing transparency about how information is handled.
INFORMATION WE COLLECT
Depending on how you interact with Baby Around Town, we may collect information such as your name, email address, phone number, neighborhood or city, information you voluntarily provide about your baby or household, Little Explorer™ quiz responses, purchase information, subscription or membership information, messages you send to us, and your communication preferences.
We may also collect technical information associated with your use of the website, such as browser type, device information, general usage information, and information collected through cookies or similar technologies.
HOW WE USE PERSONAL INFORMATION
We may use personal information to provide products and services, process purchases, provide customer support, respond to inquiries, manage memberships and subscriptions, provide requested communications, send newsletters when you have opted in, improve our website and offerings, maintain records, prevent fraud or misuse, and comply with applicable legal obligations.
Information voluntarily provided through the Little Explorer™ quiz may be used to provide a profile or personalize recommendations and content.
SMS COMMUNICATIONS
When you interact with our SMS services, we may collect your phone number, name if voluntarily provided or associated with your phone number in our system, message content, opt-in and opt-out status, and the date and time of messages.
We use this information solely for purposes related to SMS communication, including sending important notifications, updates, or confirmations, responding to inquiries, providing customer support, and managing opt-in and opt-out preferences.
Your information is only used to facilitate communication that you have consented to receive.
We do not share, sell, rent, or disclose your personal information to third parties for their own marketing purposes. SMS consent is not shared with third parties.
You may opt out of SMS communications at any time by replying STOP. Once you opt out, you will no longer receive SMS messages unless you opt in again.
By opting into SMS from a web form or other medium, you agree to receive SMS messages from Baby Around Town. This includes SMS messages for customer care. Message frequency varies. Message and data rates may apply. Reply HELP for help. Reply STOP to any message to opt out.
EMAIL COMMUNICATIONS
If you voluntarily provide your email address and opt in to receive our newsletter or other marketing communications, we may use your email address to send those communications.
You may unsubscribe from marketing emails at any time using the unsubscribe mechanism included in the applicable email.
HOW PERSONAL INFORMATION IS SHARED
We may use service providers that help us operate our website, process payments, deliver communications, provide hosting, maintain technology, or perform other business functions.
Where necessary, personal information may be shared with these providers solely to perform services on our behalf.
We do not sell personal information or SMS consent to third parties for their own marketing purposes.
We may also disclose information when reasonably necessary to comply with applicable law, legal process, governmental requests, protect our rights or property, prevent fraud or abuse, or protect the safety of individuals.
PAYMENT INFORMATION
Payments may be processed by third-party payment processors such as Stripe. Payment information may be collected and processed directly by the applicable payment processor according to its own privacy policy and terms.
Baby Around Town does not need to store complete payment card information to provide its services.
COOKIES AND TECHNOLOGIES
Our website may use cookies, analytics tools, pixels, or similar technologies to operate the website, understand website usage, improve our services, and support website functionality.
You may be able to control certain cookie settings through your browser or device.
DATA SECURITY
We maintain administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.
However, no method of transmitting or storing information can be guaranteed to be completely secure.
CHILDREN'S PRIVACY
Baby Around Town is intended for parents, caregivers, and other adults. We do not knowingly collect personal information directly from children for their own use of the website.
Information about a baby or child that a parent or caregiver voluntarily provides is treated as information provided by that adult.
DATA RETENTION
We retain personal information for as long as reasonably necessary to provide our services, maintain business and transaction records, fulfill the purposes described in this Privacy Policy, resolve disputes, enforce agreements, and comply with legal obligations.
YOUR PRIVACY CHOICES
You may contact us to request information about the personal information we maintain about you or to ask us to update inaccurate information, subject to applicable legal requirements and reasonable verification.
You may also unsubscribe from marketing emails or opt out of SMS communications as described above.
THIRD-PARTY LINKS
Our website and content may contain links to third-party websites, businesses, social media platforms, or other services. We are not responsible for the privacy practices or content of third-party websites. We encourage you to review the privacy policies of websites you visit.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time. Changes will be posted on this website with a revised effective date.
CONTACT US
If you have questions about this Privacy Policy or our privacy practices, contact us at: